Daily Archives: November 10, 2017

The Value of Branding

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When a corporation wants to create a feeling about their brand, one of the smart moves is to hire a great design firm to come up with a new concept for the company. Commercial interior design firms that really know their business have the know-how to translate intellectual ideas about what a company does into real three-dimensional concepts that play out in an office or business space.

The Value of Rebranding

Major corporations like Starbucks and McDonalds have used interior design on a major scale to create branding ideas through the look and feel of their restaurants. Recently, McDonalds’ did a major rebranding by completely reworking the interior of their cafes. By getting rid of the old, hard, red and orange interiors that both attracted and ultimately repelled customers, they paved the way for a look that is more welcoming and also much more modern and upscale. The redo was a way of telling customers that these restaurants are places that welcome you to come in, bring a laptop or a family member, and stay and enjoy yourself.

The Starbucks Concept

The interiors of Starbucks’ restaurants have been remodeled numerous times over the years. The cafes have changed from a clean, modern look in recent years into something with a more rustic feel. Again, the effect is to make customers feel relaxed and welcomed by the company. All of this works to provoke customers to come back again and again, and feel as if the cafe is a kind of second home where they can feel safe and at ease.

Interior design works on consumers in subtle ways. The best interior design companies know this, and they use their skill to create places that people enjoy being in, and want to return to again and again. When a company needs to create a new look and feel for their business, the smart move is to retain a design team that knows how to work with the client’s ideas and then translate them into textures and colors that evoke a feeling in a space. When done well, this kind of work can pay dividends, and it’s why smart companies hire the best designers to get the job done well.