Marketing is most successful when it’s multi-faceted, which is why you’ll seldom break into a fully satisfying influx of customers off just one kind of advertising. Print ads, billboards, radio, and television are often used together by major brands to make sure they reach as many potential customers as possible, and that’s just the beginning. Direct mail services exist and are popular with businesses that rely on word of mouth as well as those who promote with coupons, and digital marketing services are also available to help you gain traction on the internet via your website and social media profiles.
Taking Marketing Efforts a Step Further
All the methods above work on their own and through increased word of mouth as people who are not directly interested in your business pass on information about its goods and services to people they know who are potential customers. Engaging this word of mouth becomes easier when you have more avenues for reaching people because it increases the chances that people keep encountering your brand and remember it. One of the biggest ways to push that recognition while keeping to your budget is by using branded custom promotional items.
Engaging Potential Customers With Branded Promotions
It’s not enough to put your name on an item and hand it out, you need to think about how people engage with your brand and with the item. The best choices for this kind of marketing are goods that have a lot of utility for a broad range of people. That’s why umbrellas and tote bags are quite popular as choices, along with windbreakers, water bottles, and phone cases. You also want to think about what your company does and how that plays into the use of the item. Clothing companies using promotional clothing makes a lot of sense, for example. Tech companies going with phone cases and mouse pads also makes sense. Find an intuitive relationship with a useful item to engage people with the gear and get them using it where it can be seen.